Parami is a Protocol Stack EMPOWERING 'Attention Economy' for EVERYONE by tokenizing and reshaping Promoter-Influencer-Follower relationship via Hyperlink NFTs (EIP-5489).
Pāramitā = “perfection”
Represent 6 Buddhah Virtues:
-generosity (dāna)
-morality (śīla)
-patience (kṣānti)
-vigor (vīrya)
-concentration (dhyāna)
-wisdom (prajñā)
Background
Biggest VALUE of today’s internet is ATTENTION paid by users
Biggest ATTENTION generator is User-Generated Content (UGC) powered by Influencer-Follower relationships on social media platforms (in average 2 Hours and 29 minutes on social media worldwide)
Biggest REVENUE comes from ADVERTISING (521 billion USD by 2021)
Mass Adoption MUST come from the biggest Attention Driver: SOCIAL
Problem
Biggest CHALLENGES blocking Web3 Mass Adoption:
Traction, how to draw tractions and why users would adopt
Data ownership, how to give data ownership back to users
Money, how to sustainably monetize for users based on their data
Solution
The path to Web3 mass adoption is to REWARD internet users' ATTENTION by tokenizing SOCIAL relationships between Influencers and Followers, based on personal data sovereignty.
Fat Protocol = YES
Killer D’app = NO
Parami Protocol provides solutions to all 3 challenges:
Traction: mass adoption by tokenizing and aggregating influencer-follower relationship with strong monetary incentives
Data: personal data sovereignty via DID and PCAP, decentrally stored, owned, profited.
Money: monetization based on personal data is rightfully and sustainably distributed back to internet users
Products
NFT as Decentralized Ad Space: Hyperlink NFT (EIP-5489) attachable to NFTs
DAO Aggregator: Transform influencer-follower relationship into DAOs to govern the profitable NFTs via NFT Powers (governance token)
Attention Dex: facilitating exchanges between NFT Powers, as well as liquidity pool between each NFT Power and $AD3
Data Sovereignty: DID, PCAP and Reputation Score
Ad Server: record data, compute score, distribute rewards, serve ads
Key Benefits
For Entire Web3
Path to Mass Adoption around the BIGGEST Attention Driver via the BIGGEST Revenue Generator on internet
New SOLUTION to the most critical issues around Web3 Mass Adoption
Traction: mass adoption by tokenizing and aggregating influencer-follower relationship with strong monetary incentives
Data: personal data sovereignty via DID and PCAP, decentrally stored, owned, profited.
Money: monetization based on personal data is rightfully and sustainably distributed back to internet users
New APPLICATION of NFTs
NFTs are not just collectibles, avatars and game inventories, they can be utilised as a medium which aggregates attention
NFTs can be attached with additional rich media contents
New Means of MONETIZATION for NFTs
No longer relying on change of ownership: buying and selling
Can profit simply by displaying and attaching additional contents
New Economy: No More Death Spirals; Benefits ALL
With upstream external market, i.e. advertisers spending
With downstream distribution, i.e. all advertisers spendings are distributed to audiences
Long-term Incentives to Hodl
Influencer Effect
Value appreciation of the NFT powers
Staking Rewards between NFT powers <> AD3
For Advertisers
Branding & Performance-Based Marketing in ONE suite
Branding
Brand+Brand: Advertisers can co-brand with most well-know influencers
NFT Mask: Display right next to Influencers’ NFTs
Hyperlink NFT: Attach hyperlinked contents right next to Influencers’ NFTs
Performance-Based Advertising
Mass-Reach: Reach millions of audience with quantifiable Return on Investment
Precision-Targeting: Programmatic advertising with metrics filtering the ideal audience
Become a publisher and earn together with your fans
Engage: by earning NFT powers, followers are incentivized to pay attention to and engage with your contents
Grow: by earning your NFT powers, followers become integral beneficiaries of advertising revenue generated by your NFT. The common-well economic goal motivates your followers to spread your social influence to further boost the ad revenue.
DAO: by holding your NFT powers, you and your followers essentially become a DAO which governs the ad profit of the NFT.
Monetize: your social influence attracts advertisement; advertisers purchase your NFT powers to display ads, the value of your NFT power would grow. As the majority holder of your NFT power, it can be swapped into $ on Parami’s Social Attention Dex.
For Audience
Your Attention, Your Data, Your Money
Earn: claim NFT powers while browsing interesting contents on internet
Bet: swap and hodl the influencers’ NFT power you believe in, earn together as the value appreciates
Stake: earn more by providing liquidity towards your favoured NFT power.
Data Sovereignty: your identity and attention related data are decentrally-stored and owned by you. Monetization through your data is rightfully distributed back to you.
