Audience

Needs to Monetize the Attention

#Attention2Earn

Internet users spend, in average 2 Hours and 29 minutes on social media worldwide. Such attention is paid around Content Creators (aka. Social Influencers), creating largest Attention Economy machine, i.e. social media platforms such as Facebook, Youtube, Instagram, Twitter etc.

By centrally storing, analyzing and selling users' attention data, social media giants generate *130 billion USD in revenue through advertising. However, as an integral part of the ecosystem, users' attention is not rewarded.

A new paradigm governing users' attention data and their monetization is greatly sought after. This can be realized by blockchain technology, including smart contracts, IPFS and utility tokens under a protocol.

Meanwhile, monetary incentives would constitute strong motivation from internet users to not only engage with content creators, but also adopt Web3.

*https://www.statista.com/statistics/271406/advertising-revenue-of-social-networks-worldwide/