Influencer

Need to Engage, Grow and Monetize Social Influence

The invisible power of social influence drives tractions on internet. Although influencers can play various roles, such as Content Creators, Publishers, Celebrities, Communities, DAOs, Media Houses etc., the common goal is to retain and increase attention from internet. The more attention the influencer draws, the more internet traction it drives, the more monetary value there is. Tokenization of such social influence to quantitatively engage and reward the audience's attention would provide sustainable value to influencers.

We observed previous attempts of social coins which was issued and sold from influencers to its audience. Such attempts failed due to inevitable death spiral due to the lack of upstream influx of revenue. Therefore, a social token that can transform upstream demand (in particular, marketing purposes) as well as fairly reward influencers and its audience would constitute a healthy and sustainable economy.