Web3 Mass Adoption

Why Social Attention Economy Will be the Game-Changer?

Mass Adoption of Web3.

Many have endeavored to build the "killer D'app", hence we have seen the flourish of games and social apps, as well as modularised components to facilitate the development. However, on the users' side, very little utility value is observed.

We believe the biggest value Web3 offers internet users is re-distribution of wealth on the utility level, aka. monetary incentives based on attention paid. Hence tokenization of users' attention and its reward mechanism is the most crucial issue to be solved.

Beneath users' attention paid on internet, is users' behavioral data; in order for users to fairly earn based on their attention, data ownership must be returned to users. Therefore, revolving around Decentralized Identity, decentrally-stored on-chain behavioral data owned by users must be realized.

Last but not least, biggest attention generator on internet nowadays is User-Generated Content (UGC) powered by Influencer-Follower relationship on social media platforms. Thus, leveraging and aggregating such social relationship is the key to draw massive traction.

Overall, the success of Web3 can also be measured by Money, Data and Traction.

And we believe the path to Web3 mass adoption is to REWARD internet users' ATTENTION by tokenizing SOCIAL relationship between Influencer and Followers, based on personal data sovereignty.

A "Fat Protocol" that governs an economy that mirrors mass user attention and monetizes the attention data owned by users, would become the incentive engine for the adoption for Web3.