Key Benefits

For Advertisers

Branding & Performance-Based Marketing in ONE suite

  • Branding

    • Brand+Brand: Advertisers can co-brand with most well-know influencers

    • NFT Mask: Display right next to Influencers’ NFTs

    • Hyperlink NFT: Attach hyperlinked contents right next to Influencers’ NFTs

  • Performance-Based Advertising

    • Mass-Reach: Reach millions of audience with quantifiable Return on Investment

    • Precision-Targeting: Programmatic advertising with metrics filtering the ideal audience

    • Incentivised Attention: Advertising budget 100% distributed to audiences (inc: Influencers & Followers) #Attention2Earn

For Influencers

Become a publisher and earn together with your fans

  • Engage: by earning NFT powers, followers are incentivized to pay attention to and engage with your contents

  • Grow: by earning your NFT powers, followers become integral beneficiaries of advertising revenue generated by your NFT. The common-well economic goal motivates your followers to spread your social influence to further boost the ad revenue.

  • DAO: by holding your NFT powers, you and your followers essentially become a DAO which governs the ad profit of the NFT.

  • Monetize: your social influence attracts advertisement; advertisers purchase your NFT powers to display ads, the value of your NFT power would grow. As the majority holder of your NFT power, it can be swapped into $ on Parami’s Social Attention Dex.

For Audience

Your Attention, Your Data, Your Money

  • Earn: claim NFT powers while browsing interesting contents on internet

  • Bet: swap and hodl the influencers’ NFT power you believe in, earn together as the value appreciates

  • Stake: earn more by providing liquidity towards your favoured NFT power.

  • Data Sovereignty: your identity and attention related data are decentrally-stored and owned by you. Monetization through your data is rightfully distributed back to you.

For Entire Web3

Path to Mass Adoption around the BIGGEST Attention Driver via the BIGGEST Revenue Generator on internet

  • New SOLUTION to the most critical issues around Web3 Mass Adoption

    • Traction: mass adoption by tokenizing and aggregating influencer-follower relationship with strong monetary incentives

    • Data: personal data sovereignty via DID and PCAP, decentrally stored, owned, profited.

    • Money: monetization based on personal data is rightfully and sustainably distributed back to internet users

  • New APPLICATION of NFTs

    • NFTs are not just collectibles, avatars and game inventories, they can be utilised as a medium which aggregates attention

    • NFTs can be attached with additional rich media contents

  • New Means of MONETIZATION for NFTs

    • No longer relying on change of ownership: buying and selling

    • Can profit simply by displaying and attaching additional contents

  • New Economy: No More Death Spirals; Benefits ALL

    • With upstream external market, i.e. advertisers spending

    • With downstream distribution, i.e. all advertisers spendings are distributed to audiences

    • Long-term Incentives to Hodl

      • Influencer Effect

      • Value appreciation of the NFT powers

      • Staking Rewards between NFT powers <> AD3

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